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"Women almost had to be given permission to be open about it, to say, 'I read erotica and so what?', rather than reading in the closet."
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"What is changing now is the audience, and I think that Fifty Shades of Grey, and the firestorm around it, has done that … Now it is OK to read erotica – in fact, it is cool," said author KD Grace, whose book Surrogates has just been launched by HarperCollins's new ebook erotica line Mischief Books. James's success marks a change in the way erotica is viewed – and bought – by the public, say publishers, a shift in gear even following the success of noughties titles including the Belle de Jour books, and Girl with a One Track Mind.